North Star Data Center

At Partner & Partners, I supported the team on the web design and brand identity for the North Star Data Center Policy Toolkit–a microsite for specific policy research and recommendations developed for AI Now Policy Institute.

The brief was to design this site with an identity that was an offshoot of the overall AI Now branding, but refined and expanded for this particular project. The final product included a tailored color palette, duotone image treatment, and a very intentional UI hierarchy. The site needed to be very accessible to the intended audience that would be using it as a resource, with different paths to all the information it provided. The challenge was to develop a web architecure system with topic areas, tags, and categories that could clearly point the user in the right direction to find what they might be looking for.

I was part of the inital concept development, and once the final design direction was established, I supported the lead designer and developer in fine tuning and updating the designs based on the client’s needs.

Additionally, I designed social media graphics and motion videos for the launch of the toolkit as well as the accompanying training series.

datacenters.ainowinstitute.org

Abby is a graphic designer and artist based in New York with particular interests in branding & identities, web design, print & editorial, and experiential design.

Client: AI Now Policy InstituteStudio: Partner & PartnersCollaborator(s): Greg Mihalko (lead developer), Aarya Kini (lead designer)

Client: AI Now Policy Institute
Studio: Partner & Partners
Collaborator(s): Greg Mihalko (lead developer), Aarya Kini (lead designer)