Craigslist — Abby Lee

Abby is a graphic designer and artist, currently based in New York, with particular interests in branding & identities, web design, editorial, and experiential design.

Project

Type

Year

We Live Here, Housing Plus

Social Assets, Web

Dog of the Day Calendar

Barriga Llena, Corazón Contento Short Film

Center for the Humanities Annual Report

Editorial Layout

Ornament and Design: Space, Self, Future

Book Design (MFA Thesis), Writing

Higher Education Short Film

Poster Design, Animation, Credits Design

Iris, 31 Short Film

She from the Sky Publication

Editorial Layout, Risograph

Embracing the Lyrical Mysteries of Cocteau Twins

Typesetting, Newspaper Layout

Craigslist Rebrand

Branding & Identity, Web

American Dérive Speculative Posters

Branding & Identity, Poster

Queen Victoria Postcards

Printed Matter, Risograph

Ornament Embodied AR Filters

3D Design, AR Filter

Marca Chocolate Brand & Packaging

Branding & Identity, Packaging Design

Charm Archive Zine & Poster

Printed Matter, Risograph

The Communicative Function of Ornament Pamphlet

Printed Matter, Writing, Visual Research

Hudson Valley, NY Farmhouse

Interior Design

Lake Austin Residence

Interior Design

Interior Design

You’re Listening to WOBC

Animated Documentary

Craigslist Rebrand

Branding & Identiy, Web Design

Pratt Institute
Communications Design MFA
Instructor: Diego Kolsky
Collaborator(s): Sajjad Musa

A speculative rebrand for Craigslist, implementing a dynamic brand system of modular elements to build out the brand’s visual language. Expanding the purpose of the brand, while still holding true to its core values. Applications of the dynamic branding system include t-shirt designs, “guerilla” marketing campaigns, and a potential collaboration and pop-up event with Ikea. .

Website/campaign for IKEA collaboration can be viewed here.

© 2026 Abby Lee