Abby Lee
Information
Index
Abby is a graphic designer and artist based in New York with particular interests in branding & identities, print & editorial, web design,and experiential design.
Project
TypeYear
A Story in Lego Bricks (Typography Summer School 2026)Book Design, Printed Matter2026
AI Now North Star Data Center Policy ToolkitWeb, Social Assets, Branding & Identity2026
The Age of Innocence Book CoverBook Cover2026
We Live Here, Housing Plus
Social Assets, Web2026
Dog of the Day Calendar
Web2026
Barriga Llena, Corazón Contento Short Film
Credits Design2026
Wedding Invitation
Illustration, Printed Matter2026
Center for the Humanities Annual Report
Editorial Layout2025
Ornament and Design: Space, Self, Future
Book Design (MFA Thesis), Writing2025
Higher Education Short Film
Poster Design, Animation, Credits Design
2025
Iris, 31 Short Film
Credits Design
2025
She from the Sky Publication
Editorial Layout, Risograph
2025
Embracing the Lyrical Mysteries of Cocteau Twins
Typesetting, Newspaper Layout
2025
Craigslist RebrandBranding & Identity, Web
2025
American Dérive Speculative Posters
Branding & Identity, Poster
2025
Queen Victoria PostcardsPrinted Matter, Risograph
2024
Ornament Embodied AR Filters
3D Design, AR Filter 2024
Marca Chocolate Brand & Packaging
Branding & Identity, Packaging Design
2024
Charm Archive Zine & Poster
Printed Matter, Risograph
2024
The Communicative Function of Ornament Pamphlet
Printed Matter, Writing, Visual Research2023
Hudson Valley, NY Farmhouse
Interior Design
2022
Lake Austin Residence
Interior Design
2021
SoHo Loft
Interior Design
2021
You’re Listening to WOBC
Animated Documentary
2019 Marca Chocolate BrandBranding & Identity, Packaging Design, 3D Design
2024
Pratt Institute
Communications Design MFA
Intstructor: Alisa Zamir
Developed a chocolate brand identity, product, structural and graphic packaging design.
Marca is a brand offering chocolate squares shaped like classic postage stamps, featuring countries of the world paired with corresponding flavor profiles. Each chocolate square features a hand-drawn illustration of a recognizable cultural motif. The set of 10 chocolates comes packaged in a mailbox shaped cardboard box in the brand’s signature red color.
Presentation deck includes logo design, brand identity guidelines, product renderings, graphic packaing and dielines, 3D packaging renderings, and mockups.
Presentation Deck
Mockups
© 2026 Abby Lee