Craigslist Dynamic Rebrand

2025
Pratt Institute, Communications Design MFA
Instructor: Diego Kolsky

A speculative rebrand for Craigslist, implementing a dynamic brand system of modular elements to build out the brand’s visual language. Expanding the purpose of the brand, while still holding true to its core values. Applications of the dynamic branding system include t-shirt designs, “guerilla” marketing campaigns, and a potential collaboration and pop-up event with Ikea.

Website/campaign for IKEA collaboration can be viewed here.

Co-designed with Sajjad Musa.