Pratt Institute, Communications Design MFA
Instructor: Alisa Zamir
Marca is a brand offering chocolate squares shaped like classic postage stamps, featuring countries of the world paired with corresponding flavor profiles. Each chocolate square features a hand-drawn illustration of a recognizable cultural motif. The set of 10 chocolates comes packaged in a mailbox shaped cardboard box in the brand’s signature red color.
Presentation deck includes logo design, brand identity guidelines, product renderings, graphic packaing and dielines, 3D packaging renderings, and mockups.